ADVERTISEMENT IDEA
Mini Muffin will nicely target to 30-45
year old, middle to upper-middle class family with kids, who have higher
education level, and stable household income per year. These families have
clear conscious to live in a healthy life style, are likely to be part of the
growing trend of people looking for healthier options. As both parents are
working and the kids are involved in extra-curricular activities, these
families are typically short on time.
They want freshly baked all-natural
cookies, but not necessarily have the time associated with actually mixing
cooking dough, baking, and cleaning. Mini Muffin with help them solve both of
the issues, as they are quick and easy to prepare, involve no clean-up, can be
eaten as a snack on the go, while providing a high quality dessert at the same
time.
Therefore, our story begins… The lady of our
story is named Christina, a 35 year lady
Scene 1 (5 seconds)
6:30 pm, in the car. Coming back from work
and picking up her 2 sons from soccer games, Christina directly drive to the
nearest grocery store near her house, very relaxed and not in a rush. She
selected many things from shelves. When she sees the Mini Muffin, she picks it
up and put the Mini Muffin box in her trolley, with a smile on her face.
Scene 2 (5 seconds)
6:45, arrive Home. Christina’s family lives
in a 2 floors house with a half-acre yard, very clean and nice decoration, big
living room, warm orange light. The two kids rush into the living room and open
TV, Christina start to prepare for dinner. She looked at the clock on the wall.
It’s 6:45 pm. She opens the oven and put the Mini Muffin tray into the oven.
Scene 3 (5 seconds)
Christina turns the oven button, and sets
up time into 20 minutes, and goes to prepare for other dishes.
Scene 4 (5 seconds)
Time up, everything is prepared! She gets
the Mini Muffins out of the oven. At the time, her husband rings the bell and
arrives home as well. The family enjoys dinner together!
Ads Narration from Christina
"No matter how busy I am, I never forget to bake delicious and healthy cookie my family. Mini Muffin serves your family quality dessert within 20 minutes. Easy backing, no cleaning. A wise choice for every mom."
Once you guys release the M&M's version of this I will single-handedly consume enough to drive your revenues to the mezzanine phase. :)
ReplyDeleteLOL, I will email this comment to my team haha:) Steve Rose is launching CookIn in reality, I am sure he won't let you wait long!
DeleteYan, Coookie is as good as the story here. Neat and sweet by scene narration. Thanks for sharing the story and showing us the way to present a story.
ReplyDeleteWow! What a cute way to tell the whole engaging story Yan! Also, the pictures helps a lot in telling this story. And every scene is described in seconds, with that, I can create the story in my head and its more engaging to me!
ReplyDelete