Amy is a 35 year old professional office lady. Both Amy and her husband Ryan work full time. They have 2 sons and 1 daughter, all in primary school. It was late Thursday night, tomorrow would be their little boy’s eight-year-old birthday. Amy and Ryan are planning to hold a home party at 8:00 pm, and invite some of their son’s friends here.
What does a bad day look like for her?
“It’s so swamped a day today.” She walked in the door, with full of bags in her hand. She just came back from Sam’s Club to shop something to prepare for the party tomorrow. After a whole day’s work of three important appointments with clients, she already feels exhausted.
What is he afraid of?
Amy is planning about tomorrow. It will be another busy working day just as usual. She is afraid that she may not get off work before 5:30. And think about the traffic on Friday night, “Oh, I am afraid I may not have enough time to prepare for food.”
What keeps her awake at night?
Lying in the bed, she can’t really fall into sleep, trying to figure out the menu for 7 kids tomorrow.
What is she responsible for?
She doesn't want to takeout food from restaurants, it’s her son’s birthday and she would like to cook for everyone a delicious meal herself.
What obstacles stand in her way?
She only has about one hour. But there are so many things on her "To Do List", including decorating the house and preparing gifts.
What does this person want and aspire to?
Anything won’t take long time to cook, would be loved by both children and adults, and suitable for holiday/ family get-together is her first choice.
What can we offer this person? (Elevator Pitch)
Our new product Mini Muffin is exactly what we would like to offer you. Those busy party host, overworked parent, or catering company, who needs to easily prepare a quick and delicious dessert. Mini Muffin Cookies are prepackaged, frozen cookie dough that is ready to bake the moment they are taken out of the freezer. Unlike traditional prepackaged frozen desserts, Mini Muffin Cookie dough comes in a disposable, oven-able, plastic mini-muffin tray. The unique shape of the cookies creates a delicious combination of harder exterior with a soft gooey center. In just 20 minutes, 12 Mini Muffin Cookies go from frozen to cooked, and the plastic tray can be recycled or thrown away. You will have a delicious dessert for everyone to enjoy.
I liked the tone you put to the excersize by putting it in the first person and giving it a specific situation of her son's birthday that she is dealing with. However, with this it reads more like a sales pitch than a tool to help identify areas to focus on during the development.
ReplyDeleteThank you Chelsey, you raised a very good point, I will think about it in the upcoming residential day.
DeleteFirst person narration of Pain Gain Mapping is cross pollination of sales pitch and elevator pitch and its attracts people like me. Good show Yan. At the same time as Chelsey mentioned I will concentrate on creating value proposition using Pain Gain Mapping.
ReplyDeleteThe scenario you create is amazing! What's more the persona you described is so detailed and I can really think of a lady in this persona thinking that way and needing your product! Also your product is so lovely and easy to prepare for this kind of person.
ReplyDelete